5 questions to ask when designing a new logo

Asking a yourself a few simple questions and writing down the answers before proceeding with a new logo can go a long way. Here are questions I ask clients before proceeding with a new logo design:

1. What is the purpose of your new brand? (New company, product line has changed, new goals)
2. Who is your primary target audience? (Age range, sex, likes, dislikes, culture)
3. What does your target audience care about?
4. What are your companies goals now and for the future?
5. What words would you like people to associate with your brand?